Gold Jewellery has been present in the jewellery industry since 1980. Having a long-standing cooperation and starting from the creation of an eshop, we were asked to redesign (rebrand) the company's identity. So, starting with the redesign of the company logo, we kept and simplified the logo that has been around for so many years and has been associated with the company. We chose tones of gold as the main colour and played with them throughout the rest of the identity. Gold, beige, white and grey were used both in the eshop and in the product catalogue we designed. The photography and editing of the products was done by our studio as well. The jewellery photographed was used both in the printed catalogue and in the eshop. For the eshop design we created another logo which would connect the website name with the brand and be easy for the user to remember. This is how Be Precious was born, which is Gold Jewellery's online store.